Aussie Lawyer Blog

Tag: Law and Technology

  • 3 Ways That Law Firms Can Effectively Market Their Legal Services

    3 Ways That Law Firms Can Effectively Market Their Legal Services

    The main reason why many law firms lose or get few clients is because they don’t engage in realistic business development activities. In such cases, you will find that some lawyers often fail to authentically connect with potential clients or they waste time on the wrong activities.

    In this new age, it is equally important for lawyers to familiarise themselves with effective ways in which they can market their legal services. I decided to conduct a research where I asked marketing professionals and partners to find out how they get great clients through effective law firm marketing. Here are three ways that you can effectively market your law firm to reach a larger audience:

      1. Ensure that Your Law Firm Has an Online Presence

    You should make your legal services visible to a larger audience, including the online platform. Hence, the importance of choosing the best infrastructure for your law firm’s online presence.

    Making your law firm visible to the online community will not only bring you tremendous results but it will ensure that you maintain your credibility. For this I recommend that you use Aussie Lawyer Directory. This website is powered by Aussie Lawyer Directory, as are many of the most successful law firm websites in Australia.

    And it’s no coincidence, because Aussie Lawyer Directory Team is made up of lawyers who have practiced for more than a decade. They work closely with their customers and they take legal marketing very seriously.

      2. Put High Quality Content on Your Blog

    Once you set up your online presence, it is important that you pick relevant topics to post on your site’s blog. Blogging is one of the most effective ways to reach prospective clients while marketing your legal services.

    For your law firm website to be successful, you have to put high quality content that will keep readers coming back to your blog. Written content is king and one of the most important ingredients for your law firm marketing.

    Just ensure that you write what is addressing your clients’ needs and that it addresses those needs accurately. That way, you will have an easy time marketing your law firm because top quality content will automatically drive relevant traffic to your site.

      3. Only Spend On Effective and Measurable Marketing Strategies

    It is critically important to observe the kind of marketing strategies that you implement. Spending money on applications or software that do not benefit your law firm in any way is the worst mistake that you can ever make as a lawyer.

    Test different marketing software and measure the results that they bring to your law firm. If the result is nowhere near positive, then simply ditch the idea. You should know the best ways that make your marketing succeed.

    It is advisable that you double down on what works and eliminate what doesn’t work. For example, you can measure your blog activities to see the number of readers that visited, including the number of comments if there is any.

  • A new program can help simplify private and in-house practice collaboration

    A new program can help simplify private and in-house practice collaboration

    Dazychain is the new program’s name. It intends to streamline and improve productivity in the legal industry while simplifying complex business and legal workflow processes in the cooperation of private and in-house legal teams.

    The program works in such a way that it enables accurate reporting while providing clear visibility of costs and deadlines. In addition, it centralises documents, tasks, and communications. Thus, the program centralises every aspect of business management in one secure repository.

    Dazychain also gives legal teams the opportunity to generate on-demand reports, track invoices, assign tasks to external and internal users and create customised workflow templates.

    “Dazychain is an awesome example of how great, cloud-based programs are creating new opportunities for business productivity, governance and collaboration,” said Kevin Udell, Telstra’s executive director.

    Mr. Udell added that lawyers should embrace technology since it provides new ways that help to simplify their daily activities in the legal industry. It is true that technology is reshaping the way we do business nowadays and it is creating powerful and smart ways to lower costs, improve productivity and streamline processes.

    Managing within a limited budget and collaboration on complex issues is critical for legal teams and partners. Hence, the Dazychain tool will come in handy given that it offers real-time solutions, it is responsive and intuitive.

    “In-house legal teams will highly benefit from this program because it helps to provide a competitive advantage,” said Ian Goddard, CEO of software firm Yarris.

    The program is specially designed to help manage delivery by automating and linking components. This ensures there is real focus on greater efficiencies and better cost management. In fact, there is no need to hire many professionals to handle every aspect of a transaction because this program helps to cover some of the critical legal and business services.

    Mr. Goddard said that they felt their customers needed a better way to run their departments and practices. Hence, they managed to create the product that their customers wanted by using the expertise they built up in managing complex services for firms.

    He says that they would enable legal teams to adapt to the changing times and the new era of technology by creating a new way of delivering services. He added that they started developing the program back in 2013.

    “It’s been more than three years since we started developing Dazychain and we are proud to see it serve the legal industry and simplify more tasks,” Goddard said.

    Some of the businesses that have embraced the new technology include Adelaide and Bendigo Bank and they have achieved many benefits since they started using the cloud-based program.

    The best thing about Dazychain is that it has one central base for all its information and communication that can be accessed by their solicitors, management, and team members.

    The company now has less double-entry and double-handling of information, greater data integrity, and more robust and stronger file management.